{"revision":"c10276e953456835cdbb1f3a60d58ae1980be353","document":{"id":36415,"path":"now-intelligence/usage-insights/using-uxa.md","title":"Using Usage Insights","bundle":null,"doc_type":null,"release":"australia","body":"\n# Using Usage Insights\n\nMonitor how users interact in your ServiceNow  web and mobile applications.\n\n## Get started\n\nLearn how you can use Usage Insights to track retention, cohorts, and conversion rates, and to interpret how users navigate your applications.\n\n**Note:** When you download raw data from Usage Insights, keep in mind that the internal schema structure can vary between product versions.\n\n-   **[Filter data in Usage Insights](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/now-intelligence/usage-insights/filter-user-list.md)**  \nDrill down into usage data with standard and custom filters.\n-   **[User retention](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/now-intelligence/usage-insights/view-retention-analytics.md)**  \nUser retention reports help you understand how often your users visit your application to better understand if it meets your users' needs and expectations.\n-   **[Cohort analysis in Usage Insights](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/now-intelligence/usage-insights/uxa-cohorts.md)**  \nA cohort is a group of users separated from other users by similar traits or actions. Cohorts enable you to group users together based on common behavior to analyze how many users complete certain predetermined actions in a given time frame.\n-   **[Conversations](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/now-intelligence/usage-insights/conversations.md)**  \nThe conversations view brings ServiceNow Otto chat activity into Usage Insights. It reports engagement metrics such as total chat users and live agent transfers, chat-related events, from starting a conversation to rendering a chat response to selecting a chat action.\n-   **[Funnel reports in Usage Insights](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/now-intelligence/usage-insights/funnel-reports-uxa.md)**  \nConversion funnels serve as visual representations of the customer journey, tracking a specific sequence of actions. Investigating a conversion funnel can help you measure and optimize the completion rates of relevant processes within your application.\n-   **[Navigation paths](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/now-intelligence/usage-insights/view-navigation-paths.md)**  \nNavigation paths enable you to quickly understand and isolate users' journeys through your web or mobile application. Assess the most and least common navigation paths your users take and how you can improve them.\n-   **[Viewing dashboards](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/now-intelligence/usage-insights/uxa-dashboards.md)**  \nCreate dashboards for Platform Analytics directly in Usage Insights. View dashboards that you create in Usage Insights directly in Platform Analytics.\n-   **[Creating custom events](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/now-intelligence/usage-insights/tagged-events.md)**  \nInstrument trackable click-action events of your choice directly in the UI with no coding necessary. Tag DOM elements in Service Portal, Next Experience, CoreUI applications. Or derive new custom events from existing active events.\n-   **[Viewing user analytics](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/now-intelligence/usage-insights/viewing-user-data.md)**  \nThe Users page within the Data Foundation module enables views of individual user journeys through your applications, from their first session to the most recent within the defined date range.\n-   **[Viewing session analytics](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/now-intelligence/usage-insights/viewing-sessions.md)**  \nThe Usage Insights Sessions page in the Data Foundation module lists filterable application sessions you can drill down into for more detailed insights. Refine the sessions list to focus on data such as selected screens or events for your application.\n-   **[Viewing events analytics](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/now-intelligence/usage-insights/view-events.md)**  \nView user analytics event occurrences to help you analyze core steps within your business processes.\n-   **[Usage Insights for pages and screens](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/now-intelligence/usage-insights/view-pages.md)**  \nThe Pages module for UI Analysis in Usage Insights shows analytics specific to pages on the web-based UI in terms of page use and navigation. View user action, performance, and navigation details for each web page to identify pages where users might be having issues and optimize workflows accordingly.\n-   **[Exporting data](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/now-intelligence/usage-insights/export-data.md)**  \nYou can export data records to CSV format. Exporting user and session lists, and other analytics data to CSV is available wherever you see the download icon \\(\\[Omitted image \"csv-download.png\"\\] Alt text: CSV export download icon.\\).\n-   **[Bulk export of Usage Insights data via REST API](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/now-intelligence/usage-insights/data-export-restapi.md)**  \nUsage Insights data export is a store app that enables you to programmatically export Usage Insights usage data from your ServiceNow® instance for integration with your enterprise analytics platform.\n-   **[Access analytics overlay](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/now-intelligence/usage-insights/uxa-access-analytics-overlay.md)**  \nUse the utility icon for quick, in-context page usage metrics, offering faster access to analytics without leaving the page.\n\n**Parent Topic:**[Usage Insights](https://raw.githubusercontent.com/ServiceNow/ServiceNowDocs/australia/markdown/australia/now-intelligence/usage-insights/user-exp-analytics-landing.md)\n\n"}}