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WhatsApp Direct Integration on NextWave

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WhatsApp Direct Integration on NextWave

WhatsApp Direct Integration is available on the NextWave off-Glide architecture, providing the same messaging capabilities as the Glide-based implementation with improved performance and scalability.

WhatsApp Direct Integration on the NextWave off-Glide architecture enables agents to provide real-time customer support through WhatsApp with rich media, interactive controls, and full Customer Service Management workflow integration. This implementation builds WhatsApp channel support natively on NextWave, achieving functional parity with the existing Glide-based behavior.

Existing customer configurations and interaction history are preserved. The NextWave architecture provides improved performance, scalability, and access to NextWave-specific features while maintaining backward compatibility.

Supported capabilities

The WhatsApp channel on NextWave supports the following capabilities:

Personas

The following personas interact with WhatsApp Direct Integration on NextWave:

Persona Role Primary need Customer Sends and receives WhatsApp messages, including rich media and audio notes Conversations feel native to WhatsApp with no missing features or broken media Agent Views and responds to WhatsApp conversations in the CRM Workspace Full context (attachments, location) visible in the interaction record without switching tools Administrator Configures the WhatsApp Direct Integration channel Existing configurations continue to work without manual re-setup after the off-Glide build goes live

Related topics

Integrating WhatsApp with Customer Service Management using the WhatsApp Cloud API

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